Major Difference between SEO and SEM

Major Difference between SEO and SEM

20th August, 2018

    Digital Marketing is a very wide concept. It includes various strategies, tactics and practices to promote a content or website. Few of them are optional  but some of them are necessary for a successfull promotion of a website.  We are talking about Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

What is the difference between SEO and SEM? What would be the best practice to promote your website? Let’s just discuss major difference between between SEO and SEM and find out how they works and you will get what you're looking for:

1). SEO :

   Search Engine Optimizaion or SEO is a practice of maximising number of visitors to a particular website, making sure that the website will be ranked higher in search results of Search Engines like Google, Yahoo and Bing, to say a few.

    The quantity and quality of traffic to your website can be increased with the help of Search Engine Optimization. It studies the algorithums how search engine ranks a website and helps your website to get a higher rank in search results by using necessary keywords.

2). SEM:

    Search Engine Marketing, otherwise known as SEM, refers to the practice of promoting a website  by the means of advertisements on search results page. You must have noticed some websites on the top of search results with the word “ad” written next to it. Those are the advertisements that SEM uses. 

   However SEM doesn’t simply works on  how much you are paying. Getting your website to appear on paid advertisements consists of 2 things: how much you are willing to pay for each visitor and the quality of your content or website.  

Who can help you in deciding the best practice for your website’ promotion? Success Key Technosystems Pvt. Ltd.  is one of the best Digital Marketing Agency in Delhi NCR, who are specialised in both SEO and SEM. We analyse your website content and keywords, investigate the targeted market and choose most suitable practice between SEO and SEM so that you will get maximum visitors on your website and your business will grow.

Don’t lose the best position or rank in Search Results. Contact us now by clicking Here.